User-Generated Content (UGC) is authentic, relatable content created to feel like a genuine recommendation rather than a traditional advertisement.

Types of UGC content: Testimonial / Personal Review, Unboxing, Product Demo / How-To, Educational / Tips, Before-and-After / Transformation, Routine / Lifestyle Integration, POV / Relatable Skits, Aesthetic / Soft Placement, Reaction / First Impression, Voiceover Storytelling

Can be used for organic use or paid ad across all socials!

Why UGC Works

Unlike high-production ads, UGC:

• Feels natural and relatable

• Builds trust with viewers

• Showcases real-life use

• Drives conversions

Consumers trust people more than brands — and UGC bridges that gap. It connects your brand to real people, helping audiences envision themselves using your products while building loyal followers.

The goal?
To create content that doesn’t feel like an ad — but performs like one.